Advanced Sales Skills
Non-Manipulative Selling - The traditional selling model vs.
the new; managing the tension; excellence vs. mediocrity; the customer's score
card; the controllable vs. the uncontrollable, and more.
The Skills of Excellence - First impressions;
depth of knowledge; breadth of knowledge; flexibility; enthusiasm;
focus; self esteem; and more.
Prospecting, Networking & Public Speaking
- Using existing forums to build your business; finding and cultivating
referral relationships; the thirty second presentation; picking
brains.
Neuro-Linguistics - The different ways people
absorb information; spotting who uses which method and selling to
each type; establishing rapport; listening skills; matching voice
patterns; mirroring body movements; leading and pacing; anchoring.
High Persuasion Words - The 12 most powerful words
in advertising and sales; using these key words and combinations
for maximum effect.
Effects of Color - Physical effects of color on
performance; color and credibility; feelings colors engender; the
best and worst colors when presenting to different prospect types.
Decision Making and Behavioral Styles - Direct
vs. indirect; open vs. self-contained; the four resulting types;
identifying and selling to each type.
Negotiating Skills - Identifying gambits; getting
to win-win results; the divergence of value; the value of time;
the three stages of negotiation.
Time Management - The important vs. the urgent;
planning and prioritizing; telephone and meeting techniques; personal
development.
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