The Complete Lease Broker
Training Course
Lease Training Has Been Too Expensive ... Not Anymore
Aspiring lease brokers have paid as much as $35,000 for training
programs that teach them the basics of the leasing business. However,
many of these programs leave their students ill prepared to actually
make money in our industry. Why? Because they fail to properly address
the real world sales aspects of being a new lease broker.
Sales Oriented Training
Ken Goodman, CLP has trained hundreds of successful leasing salespeople
and brokers by making sure they learned how to sell as well as how
to lease. Now his complete four day course is available to you for
a fraction of the cost of competing programs.
If you’re going to be in leasing, you need to know what you’re
doing. Now you can learn everything at a highly affordable price.
Fifteen Funding Sources – "No Waiting"
Because they are comfortable that our graduates know what they are doing, fifteen lease funding entities have now agreed to waive time in business requirements and begin doing business with them right away. These range across the spectrum to include A, B and C lenders, Sub Prime “Challenged Credit” sources, and specialists who concentrate on getting complex deals packaged and sold for lease brokers. Our graduates can do business immediately.
Existing Sales People Also Benefit
Since the vast majority of the curriculum deals with getting deals
and getting them approved, the program is perfect for leasing sales
people with some experience and those just now joining existing
lessor and lease broker companies.
Training Outline: Full Three Day Course
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Leasing Topics Covered:
- Introduction To Leasing
- History of Leasing
- Why People Lease
- Types of Leases
- Lease Terminology
- Financial and Tax Accounting
- Leasing Vs. Cash Purchase
- Leasing Vs. Bank Loans
- Time Value of Money
- Calculations and Pricing
- Using Financial Calculators to Compute Rates and Yields
- Using Computer Programs To Compute Rates and Yields
- Lease Quote Analysis
- The Credit Approval Process
- Reviewing Financial Statements
- Credit Reporting and Scoring
- Packaging Lease Transactions for Submission to Funders
- Finding and Working With The Best Funding Sources
- Fraud Prevention
- Lease Documentation and Law
- The Lease Funding Process
- Leasing to Municipalities and Government Agencies
- Collateral & Collection Considerations
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Sales and Marketing Topics Covered:
- Introduction To Sales
- Time Management
- Contact Management Systems
- Prospecting and Telemarketing
- Networking
- The 30 Second Presentation
- Presenting Leasing Programs
- Handling Common Objections
- Closing the Sale
- Advanced Sales Techniques
- Neurolinguistics
- Negotiating Skills
- Relating to Different Personalities
- Developing Vendor Relationships
- Developing Non-Vendor Referrals
- Marketing for Brokers
- Using The Internet Effectively
- Using Trade Shows and Conventions Effectively
- Public Speaking Opportunities
- Creating Competitive Advantage
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Follow Up Consulting
The course includes up to eight hours of one on one consulting and/or coaching. This is usually enough to get one "up and running."
Ongoing telephone consultation is available to graduates at significantly
reduced rates to assist them in dealing with specific challenges,
preparing marketing materials, designing web sites and structuring,
packaging and placing lease transactions. There is no obligation
to use any of these services.
Learning From Experience
The material in this course has been developed from over 35 years
of leasing industry experience primarily with small lessors and
lease brokerage companies. These are ideas that have proven successful
for some of the best of the best. Many people we have trained or
mentored have gone on to CEO positions at their own companies.
Complete Manual
Each student will receive a complete workbook which includes reference
material on the subjects covered. This reference book alone is worth
the price of the course. It is over 600 pages of valuable content
including sample sales materials, sales letters and forms to make
you more effective now... as well as plenty of reference material
to come back to again and again.
Get Better – Win More
If you have graduated from a competitor's lease broker training
program and find yourself struggling, we can improve your "Real
World" leasing sales skills and get you back on track to success.
If you have been in business for a while but don't know how to outsell
the competition, we can give you the tools to win deals you are
now losing.
Course Pricing
Now for the best part... The price of the Goodman & Associates
Lease Broker Training Course is not $35,000, not $20,000, not even
$10,000.
By eliminating costly packages of fancy literature, expensive internet
business opportunity advertising, fancy hotel rooms and other frills,
we can offer our complete Three Day Lease Broker Training Program only $8000 for a single student.
We will custom design programs for large groups and companies.
Contact us for more information.
Discover how you can learn everything you need to know to be successful
in leasing.
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