Regardless of what you sell, the skill requirements are the same, and just as often neglected.

SALES TRAINING

"If your people are not equipped with the tools to win, they are equipped, by default, with the tools to fail."

Whether you sell capital equipment, soft goods or services, the basics are the same. You have to find and qualify prospects, present them with your solutions in the most effective way, and then help guide them to a positive decision.

We have been able to adapt most of our sales seminars and training programs to non financial sales organizations. We can make your people more effective on the phone, teach them prospecting and networking techniques and make them better closers.

For more information on our sales training products, click here: Seminars & Training

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FINANCING AS A SALES TOOL

"If you sell equipment, you must control the financing process in order to control the sales process. Failure to do so leaves you at the mercy of outside forces."

For companies selling capital equipment, an understanding of the leasing process is vital. In today's competitive environment, potential buyers need to not only know what your equipment can do for them, but how they're going to pay for it. If you do not address the second issue, someone else will. Perhaps a competitor?

We work with your sales force so they are equipped to deal with financing issues and cost justification. We also show them how to close sales using targeted financial structures available through most leasing companies and provide them with ways to best present financial alternatives.

Studies show that the most successful equipment sales people are also the ones with the highest lease to cash sale ratios.

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